Meta Platforms' newly launched app, Threads, is generating significant buzz as a potential competitor to Elon Musk's Twitter. In its first few hours, Threads attracted over 30 million users, a figure expected to rise given the app's integration with Instagram. However, for Threads to positively impact Meta's stock, which has already risen by over 132% this year, two things need to occur, according to Morningstar's senior equity analyst, Ali Mogharabi. It must attract a user base to rival Twitter's, and it needs to promote daily engagement akin to Instagram and Facebook.