During its annual June WWDC conference, Apple unveiled the long-awaited modernization of its voice assistant. Siri AI, as the new version is called, should, according to the company, be more conversational, better at understanding text, and more capable of processing information across applications and devices. According to available information, this is the biggest advancement since Siri was introduced 15 years ago. With this innovation, Apple is responding to competitive pressure from the growing popularity of other chatbots such as Gemini and Claude, while often being criticized for lagging behind other companies. Therefore, this is not just an update, but an effort to convince the market that AI is not a weakness for Apple and that it can successfully implement it. Analysts at Morgan Stanley highlighted an interesting fact that most iPhones will not be able to use the Apple Intelligence AI features, with more than 1.3 billion devices failing to meet the hardware requirements needed to run Siri AI. On the one hand, this may support sales of new models, but not every user will be able to afford a new smartphone.
A trio of giants
In addition to Siri, Apple also introduced a new model for the Apple Intelligence platform in cooperation with two giants. The most advanced Apple Foundation Model Cloud Pro will operate through Google’s cloud infrastructure and Nvidia’s graphics processors. Apple will therefore combine AI solutions running on devices with external chips that will help handle calculations too demanding for iPhones or MacBooks alone. Compared to competing models such as ChatGPT and others, Apple’s model will differentiate itself through its strong focus on privacy. As a result, user information will not be stored to the same extent as with web-based models. CNBC also pointed out that this hybrid model is becoming the new standard across the industry, as devices alone are no longer sufficient to keep pace with AI development, and other companies that previously operated in the opposite manner are also moving toward a similar open ecosystem.
Intel gains support
Market attention has also shifted in recent days to another segment of the semiconductor industry: foundries. According to information from The Information, Intel is expected to deliver more than 3 million AI chips to Google by 2028. In addition, reports emerged that Nvidia is also testing Intel’s 18A chip manufacturing process as an alternative to Taiwan’s TSMC. This is an exceptionally important moment for Intel, which has been trying for several years to break into the contract chip manufacturing business and compete with the largest Asian players. Google and Nvidia are among the most significant players in artificial intelligence, and their interest substantially strengthens Intel’s credibility.
Chip manufacturers back in focus
These developments came at a time when the technology sector had been undergoing a correction. Shares of several semiconductor companies came under pressure, with CNBC reporting that these firms had become one of the most discussed topics among options traders. Following the recent sell-off, however, the first signs of renewed optimism appeared. For example, after reports of potential cooperation, Intel rose by 14% on Monday, June 8, 2026, and as of June 10, 2026, had reduced its gains to USD 107.92.* Investors have once again started seeking companies that may benefit from growing spending on data centers, AI model development, and the production of specialized chips. With rising optimism also comes increased caution. While many traders are betting on further sector growth, they are simultaneously hedging against potential market fluctuations. This suggests that they still believe in the long-term potential of artificial intelligence, while recognizing that the path to further records may not be straightforward.
Source: Google Finance*
* Past performance is not a guarantee of future results.
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